Promoting content is the best way to market your small business Online. While it includes blog posts, newsletters, videos, reports and other form of information or entertainment, each piece of content you produce has to be easy to find and to utilise, and compelling enough for the reader to share with a larger audience. At Skyword they refer to this approach as the Three S Model for Content Success: Searchable, Snackable and Shareable, and it is all explained in this infographic!